
For the benefit of anyone who wants to know a bit more about branding and the logo design process I am slowly putting together a series of articles about how an identity is developed from start to finish. In this first article, we will start at the very beginning. The brand name. Continue reading ‘Naming a product, service, or business’
I thought it had been a while since I’d posted anything, and I haven’t really had time to finish what I wanted to post. So I’m copping out and just posting some work I’ve just finished. I’ve been working on a logo design and business card for a brand new state of the art recording studio. Eye Studios is a multi-discipline recording studio, producing anything from rock and punk to corporate soundtracks and idents. Continue reading ‘Eye Studios - Identity and Business Card Design’
Speaking to another designer friend of mine the other day about business card design, I remembered a flickr photostream that I stumbled across whilst messing around on Google. The gallery is brimming with some of the most amazing, clever, clean, sophisticated, and downright crazy business card designs you’ll ever lay eyes upon. If you fancy stepping away from the usual double/single sided, vertical/horizontal designs that a lot of businesses use then this is the place to go to get some ideas.
Here are some of my favourites, not all of them are designs I would choose, but the creative ideas used on some of them are quite remarkable! Continue reading ‘Cool Business Cards - More design inspiration!’
Where to start.
Chances are if you are reading this, you own and/or run your own company. We’ve all been there, we’ve started a company, or we’ve already got a company and we want to change our image, and we’ve decided we need to develop an identity to go hand in hand with our company ethics and the ways we operate. Something unique and recognizable that represents us and our business, an identity that we can carry through our signage, communications, websites, flyers, menus, newsletters, or brochures – the list goes on.
Strong design associated with your brand, along with a complimentary identity and style carried though your marketing materials can give customers and potential customers a powerful impression of you, your company, your products and services. So you need a graphic designer! Continue reading ‘Logo Design: Why do you need a logo?’
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